Reimagining Audio

In a recent interview with CEPro, Jason Sloan, Chief Revenue Officer at Sonance, shared the vision behind this year’s showcase:

''At Sonance, our guiding belief is simple: Life is Better with Music. That philosophy will shape everything we showcase at CEDIA Expo 2025. The theme of our exhibit is reimagining what audio can be. To show that when you hide technology, you reveal the experience. Demonstrating how seamlessly integrated audio can transform any environment from functional to extraordinary.

Rather than simply adding more speakers, our approach is about designing for comfort by layering elements, making music feel like a natural part of the space. That’s the story we’re excited to share with dealers: how hidden audio not only preserves design but unlocks deeper emotional and functional value for clients."