Invisible Series
About Rahal Racing
NTT INDYCAR Series driver Graham Rahal is no stranger to high performance. With over a decade of experience with the Ducati brand, Rahal parlayed that passion into Graham Rahal Performance, a massive complex in Indianapolis, Indiana that brings together multiple luxury automotive showrooms including Ducati and Piaggio, performance garages, The Wheelhouse restaurant, Rivet coffee bar, retail areas, and a private car country club. It's a home base built for performance enthusiasts where car culture and community come together.
The Audio Challenge
From the moment the complex opened, Rahal knew that music would be central to the atmosphere, woven throughout each space. Meeting that vision across such a sprawling, multi-use property meant delivering high-quality audio that suited each environment, from the refined atmosphere of the showrooms to the open energy of the outdoor grounds. With massive ceilings, open industrial environments, drop tile in business spaces, and a large exterior landscape, a single approach couldn't serve them all.
Rahal turned to AV integrator Triphase Technologies to bring the vision to life.
"This is such an incredibly fun project to see a space here in Indiana so intertwined with the car community. It's hard not to get excited."
- Sean Bartram, Triphase Technologies
the solution
Triphase leveraged Sonance's design services team, submitting blueprints with context about the goal of each space, and receiving coverage maps in return that identified optimal loudspeaker placement across the complex.
In the open, high-ceiling showroom environments of Ducati, Piaggio, Ray Hall Paint Protection, and Ray Hall Performance, Triphase deployed Sonance Professional Series Pendant speakers and Subwoofers, bringing audio down from the deck and delivering consistent coverage throughout each space.
In the meeting rooms, The Wheelhouse restaurant, and Rivet coffee bar, Sonance Professional Series In-ceiling speakers provided a clean, discreet audio solution that blended naturally into each environment and worked with the different ceiling types.
To complement the sleek aesthetics, speaker grilles were custom painted to match the ceilings in each space.
Outdoors, a full Sonance Landscape Series speaker system spans the entire front of the property, running continuously from open to close. The system is also tied into a microphone setup, allowing Graham to welcome guests, make announcements, and run events like Cars and Coffee — a popular community gathering where automotive enthusiasts meet to show off their vehicles — all from a single unified audio infrastructure.
The most memorable moment of the project was a custom gift to Graham. Known for his passion for personalization, including ordering his motorcycles in bespoke custom colors direct from Ducati, Graham inspired Triphase to collaborate with the James team on a one-of-a-kind custom soundbar for the Ducati showroom.
The James soundbar was finished in a matching custom Ducati color and fitted with a laser-etched grille bearing the Ducati logo and emblem. On the morning of the grand opening, the Triphase team quietly installed it, surprising not only Graham, but Keith Gingrich, General Manager of Rahal Ducati.
"It creates a really neat atmosphere as people walk around the showroom. The entire complex is so connected together, whether you're doing Cars and Coffee or just browsing, it just creates a fun and inviting environment."
- Keith Gingrish, General Manager, Rahal Racing
The Result
Today, music moves through every corner of Graham Rahal Performance, tying together the energy of the showrooms, the warmth of The Wheelhouse and Rivet, the activity of the service bays, the outdoor gatherings, and the private club into a single, seamless experience. It's a testament to what's possible when a strong creative vision, a skilled integrator, and a manufacturer invested in the outcome all work toward the same goal.
"From the coffee shop to the Ducati showroom, to the outdoor events — music is always part of the experience," said Gingrich. "It keeps people relaxed and brings the whole place to life. When Graham's here, you can always tell — the volume goes up and the energy follows."
