Sonance Professional has announced an expanded U.S. regional sales organization, increasing from three to four Regional Sales Managers to provide more localized support, stronger partner engagement, and faster response for its growing network of professional audio dealers. The updated structure reflects Sonance Professional's continued investment in the professional audio market following the recent introduction of its High Output loudspeaker family and the launch of PowerZone Connect PRO amplifiers
"Sonance's commitment to the Professional channel is evident in both the vast product and personnel investments being made worldwide. The recent new additions we've made to the US Pro team allow us to best support and serve our customers while expanding our reach. We are poised for growth, and I couldn't be happier with the leaders we have on our team."
Michael Bridwell, Head of Professional Sales, U.S. and Canada.
The changes include a realignment of regional responsibilities, the appointment of Scott Smith as Central Regional Sales Manager, and the addition of industry veteran Harry Bookstein to lead the Northeast region.
Smith transitions into the Central Regional Sales Manager role after serving as Key Account Manager within the Sonance organization. Bookstein joins Sonance Professional with more than 14 years of experience in professional AV sales and sales leadership, bringing extensive knowledge of channel development and customer relationships across the professional AV market.
The updated USA Professional Sales structure is as follows:
West Region
Tim Valley, Regional Sales Manager
Rep firms: Pro Tech Marketing, Geer Tech, Image Marketing West
Territory: AK, HI, WA, OR, ID, CA, NV, MT, WY, UT, CO, AZ, NM
Central Region
Scott Smith, Regional Sales Manager
Rep firms: BP Marketing, Highway Marketing
Territory: ND, SD, NE, KS, MN, IA, WI, IL, IN, MI, OH, KY, MO, OK, TX, LA, AR
Northeast Region
Harry Bookstein, Regional Sales Manager
Rep firms: Henderson Group, PE Schmitt, SKMac
Territory: ME, VT, NH, MA, CT, RI, NY, NJ, PA, MD, WV, VA, DE
South Region
Rick Wallace, Regional Sales Manager
Rep firms: The Progressive Group, Griffith Sales
Territory: NC, TN, MS, AL, GA, SC, FL