SONANCE ANNOUNCES PAXSON LAIRD AS DIRECTOR OF SALES ENGINEERING FOR SONANCE PROFESSIONAL 

Paxson Laird joins the Sonance family as Director of Sales Engineering for Sonance Professional. Laird will play a key role in driving technical expertise and field engineering support as Sonance continues to expand its presence in the professional audio market.

"We are incredibly excited to have Paxson Laird join our team," said Morten Jorgensen, Vice President of Professional. "Paxson’s deep experience in the professional audio market across design, sales engineering, and technical training will be instrumental as we continue to elevate our capabilities to support this critical market. We continue to invest in talent as part of our ongoing commitment to strengthen our position in the professional audio market and foster authentic partnerships globally.”

Laird brings extensive industry experience to Sonance, beginning his career as a Technology Consultant for an international Architectural & Engineering firm, specializing in Audiovisual Design. He later joined Bose Corporation, where he served as a Sales Engineer in the Professional Division. During his time at Bose, Paxson contributed significantly to the company’s success by working in the Global Marketing Group, founding the Professional Training Group, managing the Americas Sales Engineering Team, and overseeing the US Sales Team. His diverse background and commitment to delivering high-quality solutions make him a valuable asset to Sonance's continued growth.