TEAM SPOTLIGHT
In the ever-evolving world of audio, the synergy between technology and design has become a pivotal factor. We sit down with Aron McKay, Director of Residential Marketing at Sonance, to shed light on the intricate balance required to facilitate audio solutions that seamlessly blend into architectural elements and design.
McKay emphasizes the importance of allowing Sonance customers to focus on business growth rather than getting bogged down by operational intricacies. This focus on growth is mirrored in the success of MySonance, a business-to-business e-commerce platform that serves as a comprehensive hub for all things audio-related for Sonance.
"Our partners want to spend time growing their business."
- ARON MCKAY, DIRECTOR OF RESIDENTIAL MARKETING | SONANCE
mysonance.com
The platform, born in July 2021, has rapidly expanded its reach, welcoming around 3,000 dealer organizations and 5,000 users. McKay describes the venture as a long-term investment, drawing parallels between his professional commitment and the deeply personal nature of being a parent. "When you make that type of investment in something, it becomes very, very personal to you," he remarks, underlining the emotional attachment to projects that demand dedication and perseverance.
The key to MySonance’ success lies in its ability to empower dealers to focus on the creative aspects of their projects rather than getting entangled in operational complexities. With features like an ecommerce B2B portal, inventory tracking, order placement, and pricing confirmation, the platform streamlines processes, freeing up valuable time for creative endeavors.
Other Projects & Family Life
The connection between audio systems and architectural design becomes apparent as McKay delves into the broader impact of their projects. "Adding better solutions to the project that more effectively hide the speakers, hide the technology into the design of the home," he states, emphasizing the magic that occurs when technology seamlessly integrates with aesthetics. This sentiment resonates with the broader concept of creating spaces that enhance the overall human experience.
As McKay draws parallels between being a parent and nurturing a project to success, he brings attention to the evolving needs of both endeavors. While the early days may demand physical efforts and a desire for simplicity, the journey evolves into a nuanced investment of emotional and relational energy. This mirrors the intricate process of developing audio systems that not only deliver impeccable sound quality but also effortlessly become a part of the living space.